Good Morning Ladies!
It’s time to talk about one of our best beauty allies: mascara!
It’s that little magic wand that can instantly transform your eyes, making them look bigger, brighter, and oh-so-fabulous!
But here’s the question we’re all thinking about: are you applying it the right way, especially now that we’re over 50? 🤔
As we get older, we notice some changes. Our skin loses a little elasticity, our eyelids might get a bit droopy, and those lashes we’ve loved all our lives? Well, they might need a bit more attention than they used to. But aging is an exciting journey — each year brings more wisdom, confidence, and beauty. 💕
And guess what? Mascara can help enhance that beauty in all the right ways! 💕
Today, let’s explore some easy, effective mascara tricks that will make your eyes pop, even with a little sagging or drooping.
Ready to master your morning mascara routine? Let’s go!
1. It Starts with a Curl 💁♀️
Before we even touch the mascara tube, let’s visit one of the best-kept secrets to making your eyes appear lifted and wide awake: curling your lashes!
As we get older, our lashes can lose some of their natural curl, which can make your eyes look smaller. An eyelash curler really is a game-changer!
Pro Tip: Gently clamp the curler at the base of your lashes and hold for about 10 seconds. Then, give it a little pump as you move towards the tips for an extra lift. Just this simple step makes a huge difference. 🌈 ☀️
2. Choosing the Right Mascara – Length vs. Volume? Why Not Both?
Not all mascaras are created equal, and as we age, the kind of mascara we use can really affect the final look. If you’re over 50, you want a mascara that does two things: NOURISHES + adds volume and length. 💕
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Nourishing Mascara usually has a biotin and peptide-infused formula. These “active ingredients” work at the eyelash source to condition your lashes and make them stronger, thus less prone to breakage.
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Volumizing mascara is perfect for making your lashes appear thicker and fuller. As our lashes may thin out with age, this can really help bring that bold, youthful lash look back.
- Lengthening mascara helps draw attention upward and outward, making your eyes look larger and more open. And we could all use a little extra lift, that’s for sure.
Pro Tip: You don’t have to choose — try VolumeCare+ Mascara that gives you the best of both worlds. It is specifically designed for mature women like ourselves, and is your top choice for length, volume and nourishment all-in-one!
3. Wiggle It – The Application Technique That Changes Everything 💕
Here’s where the real magic happens: your application technique. If you’re just swiping mascara on your lashes, you might be missing out on a fuller, more defined look.
Here’s how to get the most out of every coat:
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Start by placing the mascara wand at the base of your lashes.
- Wiggle it gently from side to side as you pull it through to the tips. This wiggling motion helps separate the lashes and coats every single one, giving you more volume and less clumping.
Don’t forget those tiny lashes at the outer corners of your eyes!
They may be smaller, but they give your eyes that flirty, lifted look. 🤩
4. Layer It Up, But Keep It Light
One of the common mascara mistakes is applying too much product at once. Instead, think of mascara like building a cake—layer it in thin coats! 🍰
Start with one coat, let it dry for a few seconds, then go in for a second (or even a third) layer if needed. This prevents clumping while giving you that full, fluttery lash look.
Pro Tip: Focus more product on the outer lashes for a lifting, cat-eye effect. The outer lashes will draw attention upwards, which helps offset any drooping or sagging. 💕
5. Bottom Lashes: To Do or Not To Do? 💕
Here’s the thing with bottom lashes: less is more, especially if you have droopy lids or dark under-eye circles.
Mascara on your lower lashes can sometimes drag your eyes downward, which is the opposite of what we’re going for.
But if you love the look of bottom-lash mascara (and it’s all about what you love!), just apply a light coat, focusing on the outer corners to keep your eyes looking lifted.
6. Smudge-Proof, Please! 💕
As we get older, our skin can get a little more oily, especially around the eyes, and nothing’s more frustrating than mascara that smudges!
To avoid the dreaded raccoon eyes, ALWAYS opt for a water-resistant or smudge-proof mascara. It’ll stay put all day without running or transferring.
Pro Tip: VolumeCare+ Mascara is Water-resistant but NOT waterproof. We have a strong belief and are strong advocates for water-resistant over water-proof mascara formulas. This you can read more about the differences here on our last blog post.
We have found through our extensive product development and research that waterproof mascaras tend to dry out your lashes, and water-resistant really is the BEST alternative!
If you are swimming underwater, of course, you should remove your mascara (who wouldn't, right?), but unless you are caught in a massive downpour there are rarely situations where water-proof mascara is needed. ⛱ 💦
7. Clean Those Lashes Gently!
At the end of the day, don’t forget to give your lashes a little TLC! ☀️
As we age, our lashes can become more delicate, so be gentle when removing mascara. Use a quality makeup remover that’s designed for sensitive eyes and never tug at your lashes.
If you need a makeup remover try AminoBlend+ Makeup Remover infused with super nourishing Micellar Water. With its antioxidant and moisturizing properties, AminoBlend+ soothes, promotes skin's resilience and reduces the appearance of fine lines, leaving your skin feeling soft, refreshed, hydrated and clean.
It is suitable for even the most sensitive skin too!
Pro Tip: Try using a cotton pad soaked in makeup remover. Hold it against your closed eyes for 10 seconds to break down the mascara before wiping away. It works wonders - guaranteed! ☀️
💕8. Before and After! See the PROOF 💕 🔮
Our customers show it best and the difference is sooo AMAZING! 💕
Here are just a few of the thousands of women who are applying our simple techniques at home.
Remember: These mascara techniques are super easy to master, and you don’t need to be a makeup pro to achieve fuller, eye-popping lashes!
With just a few simple steps you can create a more lifted, wide-awake look in minutes!
Final Words: Embrace Your Beauty, Lashes and All! 💕
Mascara is one of those magical products that can make you feel instantly more awake, polished, and put together.
Our eyes really tell the story of our lives!
Whether it’s the laugh lines or the lashes that have carried us through years of smiling, living, and loving, there’s nothing more beautiful than the wisdom and strength we wear on our faces.
So, don’t worry about those droopy lids or thinning lashes — because you’ve got everything you need to make those eyes pop and dazzle, no matter what! 💖
With the right mascara techniques, you’ll keep turning heads for all the right reasons.
Now, go grab that mascara wand, and let those lashes do the talking! 💁♀️✨💖
- The Team at Rumi Cosmetiques
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