About Us - Rumi Cosmetiques AU


Our mission from the very beginning has been to create products that do more than just make-up. With every new product we develop we strive to applaud your femininity and highlight your natural elegance.

Without compromising your health and the health of the environment. That will always remain with the brand.

Facing Menopause


Fighting Cancer


Rumi Cosmetiques started as a family run business in 2020. Driving passion behind the brand was to create clean beauty products that elegantly highlight the femininity that comes with age.

From our very first best-seller VolumeCare+ Mascara our aim was to deliver not only instant volume, but also give women longer, healthier and thicker looking lashes.

‘The ocean does not apologize for its depth and the mountains do not seek forgiveness for the space they take and so, neither should I.’

Becca Lee


Our biggest priority when developing products is to be as close to natural as possible and also make them work wonders for you.

Rumi Cosmetiques ingredients are thoughtfully selected in a chemistry lab so they perform at the highest possible standard. Sometimes a product requires a synthetic ingredient.

In those specific cases we always make sure that it's thoroughly safety checked and approved by the highest quality standards for clean make-up. We promise to always be fully transparent in what goes into our products, so you can feel great from inside and out.










All our choices leave a footprint on the world we live in. As a fast-growing company we have made it our ongoing mission to develop natural and great products that are good for you and the planet.

From development to the package that comes at your door - we are always looking for performance-driven eco-friendly materials.

We are not perfect, but we are fully committed to making sustainable choices wherever possible.