FIGHTING CANCER
We support & empower mature
women that are fighting cancer
FACING MENOPAUSE
We lift up women that are going
through a menopause
ALZHEIMER'S
We encourage women whose memory,
thinking & behaviour is affected by Alzheimer's
Empowering women to elevate their confidence and become the best version of themselves
100% 'Does What It
Says' Guarantee
3 Day Delivery
On All Orders
Cruelty-Free &
Vegan
100% 'Does What It Says' Guarantee
3 Day Delivery
On All Orders
Cruelty-Free & Vegan
Your body changes as you age. Your beauty products should too.
LEARN MORESupercharged with 15 of the most beneficial amino acids and rosemary leaf extract, this gentle formula effectively removes makeup, cleanses and nurtures your skin while respecting the skin’s optimal pH level and providing protection to the skin’s natural barrier.
Learn MoreWe support & empower mature
women that are fighting cancer
We lift up women that are going
through a menopause
We encourage women whose memory,
thinking & behaviour is affected by Alzheimer's
For every order you make, we donate to help mature women overcome the challenges we face as we age.
VolumeCare+ Mascara
Jan B.
12 Apr, 2022
Verified Buyer
Perfect Result!
I've tried so many mascaras over the years but none have matched the quality and perfect results Rumi VolumeCare + Mascara has given me. My lashes have become shorter and more sparse as I've got older but this mascara has restored them back to how I remember them when I was younger. It lengthens and thickens the lashes perfectly. It doesn't smudge (like so many others) and it is easy to remove. I've even bought it for my daughter and she loves it. Thank you Rumi for giving me back my eyelashes xx :)
Lash Duo Set
Nicola P.
22 Feb, 2022
Verified Buyer
I have lashes again!
I just started using this a week ago. I was skeptical at first but I must say that it is amazing. No eye irritation from the serum or the mascara. I was a lash extension person until I developed an allergy to them so had to switch. Taking the lashes off left my natural lash weak and thin. In just a week my natural lashes have become much stronger and the mascara helps to bring length and volume. I will be reordering for sure.
VolumeCare+ Mascara
Kathryn M.
6 Jan, 2022
Verified Buyer
Miracle Mascara!
I didn't know there was such a thing as Rumi mascara for "mature ladies". I also didn't know I needed it till I bought it!! This product is awesome and I mean this sincerely. I don't give praise lightly.
My lashes were one of my best features till I lost them to chemotherapy in 2006. They grew back very thin, short and sparse. Ordinary mascara makes them too stiff, almost sticky and clumpy, leaving me with panda eyes after a short time.
The first time I used Rumi mascara my lashes were instantly individually visible and after a few strokes great length. They stayed that way all day. It came off easily without breaking my lashes.
I can't recommend this highly or strongly enough. My eyes are beautifully framed now, it just makes me feel more confident.
It is utterly fabulous, worth every penny or cent. I'm completely converted. The reviews are so true. I hope this helps convince everyone thinking of trying Rumi Mascara to buy it. It really is amazing.
LashCare+ Serum
Morgan S.
18 May, 2022
Verified Buyer
Amazing!
Absolutely amazing products and the most fantastic customer service. Have been using the eyelash serum for about 6 weeks and this product really does work. My eyelashes are so thick and long now I don’t even need to use the mascara which by the way is also amazing. Cannot recommend these products enough.
InstantBrow+ Pencil
Sharon A.
19 Apr, 2022
Verified Buyer
Best Pencil Ever!
I wasn't blessed with great brows and when the 70's hit and plucked thin brows was the style, well I was there. Fast forward to being 61. I have tried almost every pencil, pen, gel, pomade and powder there is. I could get brows with them all but the colour wasn't right or they were too heavy and unnatural looking. This eyebrow pencil is absolutely perfect. It takes me less time, the colour is perfect, they look as natural as they could and it lasts all day through my menopausal sweats!