As summer arrives, it's time to get excited, bask in the sunshine and enjoy the vibrant season!
However, for women over 50, our summer beauty routines can come with unique challenges. Staying fresh and radiant all summer long requires choosing specific beauty products that can hold up through the heat and humidity of the season.
Here at Rumi Cosmetiques, we’ll guide you through the best beauty tips to keep you looking your best all summer, with a focus on specific products that will enhance your natural beauty. Plus, we'll address how that dreaded unavoidable sweat (especially during menopause!) can affect your beauty routine! We’ll give you a simple no-hassle 9-step beauty regimen to follow and by the time you finish this article water-resistant makeup formulas will be your new best friend.
Understanding Summer Skin and Mature Beauty Needs
As we age, our skin changes, including becoming drier and more sensitive. During the summer, the heat and humidity can exacerbate these issues, making it crucial to adapt your beauty routine. Moreover, for women going through menopause, increased sweating is a fairly common concern that will impact how your makeup lasts throughout the day.
Hydration is Number 1
It starts from the inside and staying hydrated is essential for maintaining healthy, glowing skin. Drink plenty of water throughout the day and incorporate hydrating skincare products like serums and moisturizers with hyaluronic acid totol help keep your skin plump and smooth.
Sun Protection
Always use a broad-spectrum sunscreen with at least SPF 30 to protect your skin from harmful UV rays. Look for formulas that are lightweight and non-greasy, suitable for daily use under makeup. Switch to light based sheer foundations that have SPF built in. These work great with our products by the way (more on that below)!
Focus on the Eyes: Mascara and Eyelash Serum
Your eyes are one of your most expressive features, and enhancing them can make a significant difference in your overall look. Here’s how you can make your eyes pop a little more this summer:
Mascara: Opt for a water-resistant mascara to ensure your lashes stay defined and voluminous even on the hottest days. Our VolumeCare+ Mascara will provide that length and volume you need, as it is intended for the 40+ age group. Additionally, it stands up to the added sweat and humidity that comes in the summer months.
Eyelash Serum: As we age, lashes can become thinner and sparser. An eyelash serum, used daily can help promote thicker, healthier lashes in just a few weeks. Try LashCare+ Serum every night and you’ll soon see noticeable improvements.
Adding a Healthy Glow: Color Sticks
There’s no doubt that color sticks are a game-changer for mature skin. They provide a natural, dewy finish that powder blushes can’t match, and they're incredibly easy to apply and fit into your summer clutch bag.
When it comes to color sticks, there arethere’s a lotalot of choices out there and endless color shades to choose from, but what matters most is that you pick a creamy formula that blends effortlessly and adds a subtle glow. BloomBlush+ MultiPurpose Color Sticks are an excellent choice, offering three shades that complement various skin tones - Nude Peach, Dusty Rose, or Berry Kiss. Simply dab a small amount on the apples of your cheeks and blend upwards for a youthful flush. Feel like you want a little more color? Add to your lips, and your eyelids to change up or look!
If color is not your thing, and you're just looking for a subtle shimmer, then choose an anytime blendable stick that offers a subtle glow and sparkle. Here at Rumi Cosmetiques we have the perfect solution - the InstantGlow+ Multipurpose Highlighter Stick. The versatility of this stick is so amazing that you will fall in love with it instantly! So if you’re wearing an off the shoulder dress or enjoying a day at the pool you can even use it on your neck area, collar bone and shoulders for that little extra glow and sparkle!
The Importance of Makeup Remover
Removing makeup at the end of the day is crucial for maintaining healthy skin in the summer. Here at Rumi Cosmetiques, we recommend you choose a makeup remover that effectively cleanses without stripping your skin of its natural oils. Look for amino acid rich formulas such as Lysine, Arginine, and Serine - since these hard working gnomes will protect your skin from free-radical damage, resulting in increased skin's resilience, health and overall luminosity. A gentle yet effective option is AminoBlend+ Micellar Makeup Remover, which removes waterproof makeup without causing irritation.
Menopause and Makeup: Tips for Managing Increased Sweating
Menopause is inevitable for all of us but with the right knowledge and products we can manage it with ease - or at least easier! =) Probably the most significant experience that comes with menopause is increased sweating, which poses a real problem for makeup longevity, especially when we may be out for long periods in the heat. Despite the challenges, there are some rather easy low maintenance ways to keep your makeup looking fresh.
Water-Resistant Formulas: As mentioned earlier, water-resistant makeup is absolutely essential. Look for formulas that will ensure that your makeup stays put even when you're sweating.
Setting Spray: Use a facial setting spray to lock your makeup in place. This will help to create a barrier against sweat and humidity, keeping your makeup intact for hours and preventing that dreaded vampire eyes look!
Blotting Papers: Carry blotting papers in your bag to quickly absorb excess oil and sweat without disturbing your makeup. They are an absolute must-have lifesaver for touch-ups throughout the day.
Facial Refresher Mist: To beat the heat and just get a quick cool off refresher use a face spray packed with antioxidants and cooling ingredients. Some ingredients to try include cucumber, raspberry and cloudberry. Look out for castor oil as an added ingredient for a little moisturization boost!
Summer Beauty Routine (AM/PM): Step-by-Step
- Start with Skincare: Begin with a gentle cleanser, followed by a hydrating serum and a lightweight moisturizer. Apply sunscreen as the final step in your skincare routine.
- Prime Your Skin: If you feel necessary or in extreme heat environments over 30 degrees C use a primer to create a smooth canvas for your makeup and to help it last longer.
- Apply Water-Resistant Foundation: Choose a light, breathable foundation that offers water resistance. Apply it evenly using a makeup sponge or brush.
- Enhance Your Eyes: Apply VolumeCare+ Mascara. If desired, add a touch of water-resistant eyeliner for definition, try LushLine+ Waterproof Eyeliner
- Add a Flush of Color: Use a Multipurpose Color Stick, such as BloomBlush+ MultiPurpose Color Sticks to give your cheeks a natural, dewy glow. Another option without the added color is the InstantGlow+ Multipurpose Highlighter Stick.
- Set Your Makeup: Finish with a setting spray to ensure your makeup stays put.
- Refresh as Needed: Use blotting papers and/or facial mist to manage shine throughout the day. If you’re in direct sunlight, wear a hat to shade your face.
- In the evening be sure to remove your makeup with a gentle remover - AminoBlend+ Micellar Makeup Remover.
-
Apply LashCare+ Serum before bed for beautiful thicker lashes over time while you sleep.
Final Thoughts on your Summer Beauty
Enjoying summer beauty as a woman over 50 involves adapting to your skin's changing needs and the challenges posed by warmer weather and menopause.
By choosing the right products and applying the right steps, you can look and achieve your “Golden Years Glow” all season long.
Remember, hydration, sun protection, and water-resistant makeup are your allies in achieving a radiant, youthful appearance. Enjoy the sunshine with confidence, knowing you have a beauty routine tailored to your unique needs. And remember we’re here for you and support you in all your beauty wishes.
XO - The team at Rumi Cosmetiques
