We are all in this together.

We received a message from our first-time customer a few days ago and it inspired us so much, we decided to write a blog post about it.

It did because she was so genuine and upfront in her words, it resonated with our whole team deeply. Not because she liked our products (she hadn’t even tried them at the time) or because she sadly had a tough upbringing or current life situation as it happens at times, not because she devoted her life to something beautiful…

Perhaps some of these mentioned scenarios are applicable to the lady who sent us this message, Lorraine, but it wasn’t because of that that we felt moved and inspired, one by one.

The main and only reason is that she perfectly described almost every angle from which we have thought when creating our products and even our company.It’s because she mentioned nearly every concern our customers have. So we wanted to share it.

Because at times we can all feel like we’re the only ones having these issues, concerns or mistakes, but it’s actually a very collective thing. And by hearing someone else talk about it, we can experience a feeling of belonging, calmness and relief. So we hope it makes you feel that…

“I still like to bother with my appearance but I need to tone my face down now since it has wrinkles, sunspots, imperfections etc..”

This is the perfect description of many ladies that enjoy our products. We create cosmetics for mature women not so they can look “younger” or “more like they were before”, but for them to look as good as they can right now, not sacrificing or trying to hide the signs of aging.

In contrast, with a goal to emphasize their natural beauty, taking all the lines, spots and imperfections into consideration, we strive to add more value to the lives of our dear customer ladies as well as the lives of ladies that receive our indirect help through the charities we support.

“For years, I have struggled to find makeup that suits me in my mature years.”

I read Lorraine’s email, but I hear all the numerous ladies that are thinking the same. We go through changes all our life and so there are multiple “me”’s we have to adapt to and learn to love, respect and appreciate.

I love a quote from a book “The Meaning of Marriage” by Timothy Keller and it goes something like this: “I have been married to about 16 men in my life and all of them have been my husband”.

And so it’s the same with taking care of ourselves or something as simple as doing our makeup – you have to change and adapt accordingly.

Something that worked 10 years ago might not work now and it shouldn't be looked upon as a burden, but rather an interesting life winding or a creative challenge and an opportunity to understand yourself on a deeper level.

“The choice of mascara is very limited too. Because my specs are like magnifying glass, if I use black or black/brown mascara, I look like a panda and against my very fair hair and skin, it just appears ridiculous!”

She continues by saying: “I have decent lashes so that's a plus, but I only need a little colour on them to give enough effect. I have never found any mascara that is not overpowering, so I usually have to put it on then try wiping some off to get a more subtle and gentle effect! I certainly don't want to look like "mutton dressed as lamb!"

Wow, now, isn’t that incredibly relatable?! Although many ladies of a certain age do have problems with the state of their lashes, being thinning, breaking or falling out, we still all (nearly) face the same (nearly) challenges.

Ladies who have had or currently are going through chemotherapy have weak and thin lashes as well as eyebrows and some actually have reported that Rumi products have helped a little or tremendously, differing from a lady to lady.

But, how wonderful it actually is to see women all around the globe with different upbringing, representing different cultures and religions, having different or even completely contrasting life situations and visual features, for all these women to have such similar changes they go through and such similar challenges they face.

Isn’t it wonderful that we’re all in this together, no matter how hard it may seem at times?

I feel so thankful for all your messages as it’s exactly what it does – gives a more profound feeling of belonging and purpose – to help, little by little, as many women as we possibly can.

Lorraine mentioned she’s 71 and shared some wonderful details about her everyday life and the needs she has in regards to makeup and skincare, but her last sentence resonated with us on a whole different level, just because it’s so simple, casual and upfront.

She ordered our InstantBrow+ Eyebrow Pencil in the colour “blonde”, our best-seller product VolumeCare+ Mascara and at the end of her email she wrote:

"I just want to be appealing, sophisticated and elegant in my golden years."

It’s so true, isn’t it?

That’s all, folks. Just a simple reminder of how incredibly connected we all are and the fact that we should support and lift each other up throughout our journeys.

Kindest regards,