VolumeCare+ Mascara

VolumeCare+ Mascara

A 2-in-1 mascara specifically designed for mature women with thinning eyelashes.

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  • Product Info
  • Benefits
  • Ingredients

Most women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.

Meet VolumeCare+ Mascara. The first mascara specifically designed for mature women with short & thin eyelashes.

Not only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Nourishing Peptides.

These growth ingredients promote the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

VolumeCare+ Mascara has a buildable, clump-free, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.

  • Covers every lash, even the shortest ones
  • Enhances the appearance and strength of your lashes
  • Withstands crying, rain, sweat, tears
  • Clean, natural look with no clumps
  • Suitable for sensitive eyes

  • VolumeCare+ Mascara has a biotin and peptide-infused formula. These active ingredients work as an eyelash serum to promote the appearance of longer, thicker & healthier looking eyelashes over time.
  • 100% Vegan & Cruelty-Free!

Full Ingredient List

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VolumeCare+ Mascara


Dark Brown
  • Natural Black
  • Dark Brown


As Seen in

Customer Reviews

Trusted By 170,000+ Women

Why Choose VolumeCare+ Mascara?

5 Reasons Why Mature Women Love Rumi

1. Eyelashes After Menopause Need Help

VolumeCare+ Mascara has a biotin and peptide-infused formula. These active ingredients are designed to enhance the appearance of longer, thicker & healthier eyelashes over time. With each coat of mascara you are also conditioning your lashes and making them stronger and less prone to fallout and breakage.

2. Specifically Crafted Brush For Thin & Sparse Eyelashes

VolumeCare+ Mascara has a specifically crafted brush that will find and coat even the shortest and sparsest eyelashes.

3. Formula For The Most Sensitive Eyes

Using mascara can turn into a love-hate relationship when you have extremely sensitive eyes. VolumeCare+ Mascara is hypoallergenic and tested to be safe for even the most sensitive eyes. No irritation is guaranteed!

4. Great Length And Exceptional Volume

With just one effortless coat you'll achieve the eyelash look of your dreams. The silky-smooth formula will lift, lengthen and naturally curl even the thinnest and shortest eyelashes.They will not only look longer and thicker, but also well-hydrated, nourished and soft.

5. Water-Resistant & Clump-Free

VolumeCare+ Mascara withstands rain, tears, sweat, runny eyes or any moisture. It stays put all day without clumps, flakes or smears. Best part? It's easy to remove it at night. 

A Match Made In Heaven For Thinning Lashes

Every single little detail, starting from the brush and ending with the formula, has been carefully chosen to offer mature women with thinning eyelashes the best results possible.

What makes it the best:

  • Designed For Mature Woman
  • Clump-Free Formula
  • Extreme Length, Volume & Separation
  • Lasts All Day, Yet Easy to Remove
  • Contains Nourishing Ingredients

From Thin To Thick Lashes


Frequently Asked Questions

No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at hello@rumicosmetiques.com anytime.

How long will it take for my order to arrive?

Your order will ship out within 1 day of the order being placed. Arrives in 4-9 business days.

What results can I expect and when?

You can expect immediate volume for your eyelashes while the active ingredients in the formula will make them appear healthier and longer with consistent everyday use. You will get the best of both worlds: happy & healthy lashes combined with a beautiful and natural mascara look.

Can you use VolumeCare+ on sensitive eyes?

Yes! The formula has been tested and developed so that it’s suitable for even the most sensitive eyes.

How do you remove VolumeCare+?

Simply rinse off our mascara with warm water and a washcloth using a gentle downward-sweeping motion. You can also use your favorite cleanser or makeup remover.
If you wish to remove VolumeCare+ Mascara gently, without damaging your eyelashes and nourish them at the same time, consider our AminoBlend+ Micellar Makeup Remover! It's a 2-in-1 solution that not only removes makeup, but also treats eyelashes with effective soothing & nurturing ingredients!

Is VolumeCare+ mascara waterproof?

It's not water-proof but water-resistant. This offers a smudge-free look all-day while providing eyelash-friendly removal at the end of your day!

How much does shipping cost?

Shipping cost is free for all orders above A$ 70. For all orders under A$ 70 shipping cost is A$ 7.91. 

Will this treat my thinning eyelashes?

Yes! The active ingredients and eyelash-friendly removal process will help to condition and nourish your lashes in a very kind and caring way in order to achieve the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage. Your lashes will thank you for this!

Is there a correct way to apply the VolumeCare+ Mascara?

Important To KnowDon’t wiggle and pump the wand of your mascara in and out of the tube. Doing so pushes air into the tube and dries it out. This can cause your mascara to clump up, making it messy and unattractive.
Step-by-Step Application Gently take out your mascara wand. Remember that there is no need to pump it to load the mascara.Next, scrape the tip against the tube so that the wand isn’t overloaded and wet. You can then push back the liquid into the mascara with the wand to have the mascara liquid last longer.Then, apply your mascara to your top lashes, starting with the tips and then going to the base of the lashes. While applying your mascara, look down towards your nose, not straight ahead.Next, with the tip of the wand, push up the outer corners of your lashes.After this, use a double-edged brush to separate any areas that may have become a little clumpy. At this stage, comb from the top and the bottom.Finally, put a soft layer of the mascara to your lower lashline performing a light wiggling motion.

What are the ingredients?

Aqua, Copernicia Cerifera (Carnauba) Wax, Acrylates/Octylacrylamide Copolymer, CI77499 Black Oxide of Iron, Stearic Acid, Propylene Glycol, Cera Alba, Dimethicone, PVP, CI77266 D&C Black No.2,POLYSORBATE 80, Sorbitan Sesquioleate, Triethanolamine, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance Alcohol Denat., Myristoryl Pentapeptide-17, Biotinoyl Tripeptide-1

How it's different from other mascaras on the market?

VolumeCare+ Mascara was created when no such thing could be found on the market. There wasn't a mascara that had been specifically designed for thinning eyelashes, taking into consideration all the other aspects mature women face on a daily basis (e.g. sensitive eyes & skin, eyes that water, menopausal sweats, weak eyelashes that can't be rubbed when removing etc.). That's one of the reasons it's difficult to consider VolumeCare+ a "traditional" or "regular" mascara. It serves as a mini treatment to your lashes with each coat you apply. An effective 2-in-1 solution that not only finds and coats even the shortest of lashes but also conditions and nourishes them to achieve the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

Customer Reviews

Based on 5369 reviews
Sharon Ballard
Lots of hype

I had seen lots of advertisements on social media regarding this mascara, claiming to make a huge difference to the lashes of more mature women. Whilst the mascara is quite nice, I have not found it to be any better than high end cosmetic company's mascaras. So I feel that the price tag does not match the product. Won't be purchasing this again when I can get better from other cosmetic companies.

Mrs J Johnstone

Really love this product, lengthens and separates lashes with no clogging.

Claire Haslop

VolumeCare+ Mascara

Janice Dickinson
I have eyelashes again x

Thankyou Rumi. Such a great product, love your mascara .

Margaret Mazur
Absolutely love it.

Second time purchase. Absolutely love it. Great product. Always had problems with product available on High Street but not with Rumi.. no allergy reaction at all. Love my eyelashes length - much improved after just 2 weeks of applying. Definitely will continue.

Michelle Britton
Best Mascara I have used

After recently spending on yet another mascara that transferred under my eyes , I decided to give this a go despite costing a bit more than I would usually spend .
Wow , so glad I did.
It thickens and lengthens my eyelashes and does not smudge or run at all. I am an early riser , leaving the house at 05.30 for work and returning at 6pm . It just stays put until you choose to take it off. As I said in the title ‘Best Mascara I have used ‘. Thank you

Miss Emma
Very happy

I bought this a lot to do with reviews and thinking about the advice about changing mascara re age! Never occurred to me!!
I’m 49yo and loving using this, can definitely see difference between using Lancôme forever and this one now x

Louise Tirre
Works for me

I am always dubious of these products that come out but I am equally curious to try them. I am so pleased I tried Rumi VolumeCare+ Mascara, this really works for me. In fact I loved it so much I bought it as a present for my friend for Christmas.

Perfect mascara

This is fabulous mascara. Lives up to the promises. You get lashes that look longer and separated without annoying clumps. Also it manages to make your lashes look healthy and silky. Not sure how to describe it but I think silky works!!
Seems to stay put but not really put it to the test yet!

Home Tolhurst
Thickens and nourishes lashes

Great mascara