Do Cream Based Makeup Products Really Work?
For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...
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Makeup Red Flags to Avoid
Navigating the world of makeup can be tricky and knowing what to avoid is just as important as knowing what not to. 👩🦰 As Rumi Cosmetique's founder; I'm here...
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Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖
Good Morning Ladies! It’s time to talk about one of our best beauty allies: mascara! It’s that little magic wand that can instantly transform your eyes, making them look bigger,...
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Why Water-Resistant Makeup is your New Best Friend
Hi again! If you’re like me and have passed the big 5-0, you’ve probably noticed that your makeup needs are a bit different than they were in your 20s. We’re...
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What Actually Causes Wrinkles and How Can We Embrace Them With Love?
Did you know our skin starts to age and show wrinkles as early as our mid-20s? Aging affects every layer of the skin, from the surface to deeper layers, primarily...
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Golden Years Glow: Summer Beauty Tips for Mature Women
As summer arrives, it's time to get excited, bask in the sunshine and enjoy the vibrant season! However, for women over 50, our summer beauty routines can come with unique...
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Are Blush & Highlighter Just for the Young?
Hi there, beautiful ladies! It's Kate here, the founder of Rumi. I received a truly engrossing message this week from a lady that has just seen our newly launched color...
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Fun Things To Do For a Festive Mood
When the city lights are being changed to stars & bells, all shop windows appear beautifully decorated in greens & reds and the air is beginning to feel a little...
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Your Ultimate Guide to Fabulous Brows After 40
Hi there, ladies! Kate here, the founder of Rumi Cosmetiques. The Rumi Blog is something that holds great significance for me. It's a place where I can write my heart...
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How to Combat Eyebrow Thinning
Reverse Eyebrow Thinning (+Tips to Prevent It) Thin eyebrows sure made their statement in the '90s. I wouldn't call the pencil-thin trend the most flattering, yet I must admit some...
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How to take time for yourself?
Now that winter is slowly (very slowly) approaching its end, it's the best time to take some time to unwind, recharge & perhaps rethink what's passed and what's yet to...
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How FACE RE-FRESH can change your life
How FACE RE-FRESH can change your lifeAs Summer brings fresh inspiration, it’s the perfect time for new habits and what’s better than obtaining healthy habits that actually bring you joy?Warmer...
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How does self-talk affect your self-image and confidence?
How does self-talk affect your self-image and confidence? How you see yourself will affect your thinking, your behavior, and how you relate to others. Self-image has a very significant impact...
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Law of Activity
We all know how important exercise is for keeping us physically healthy. But did you know that exercise can also help keep you mentally & emotionally healthy?Research shows that people...
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One sheet a day keeps the wrinkles away!
One sheet a day keeps the wrinkles away!March is here and I finally feel like shedding my old winter skin, in many ways. I finally start to feel my inner...
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Why you should never sleep with makeup on
Why you should STOP sleeping with makeup on TODAY Let’s be honest, we all have been there at some point in our lives. Whether it’s a one-time weakness or a...
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Blueberry Pancakes? Yes, please!
Blueberry Pancakes? Yes, please! The 28th of January just happens to be a National Blueberry Pancake Day and no one's complaining, right? So this Friday I want to keep it...
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WE ARE ALL IN THIS TOGETHER.
WE ARE ALL IN THIS TOGETHER.We received a message from our first-time customer a few days ago and it inspired us so much, we decided to write a blog post...
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BROWN is the new BLACK
Our Black Friday Sale flew by so quickly, I can’t believe I’m writing a blog on our next treat we have prepared for you. Having had many meaningful and deep...
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USE IT or LOSE IT - Ways to Improve Cognitive Function After 50
USE IT OR LOSE IT - WAYS TO IMPROVE COGNITIVE FUNCTION AFTER 50Cognitive abilities can be divided into several specific cognitive domains including:• Attention;• Memory;• Executive cognitive function (e.g. planning...
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The Month of Menopause
THE MONTH OF MENOPAUSEAs October is the World Menopause Month, I have decided to be more vocal about it and I’m encouraging you to do the same, at least with...
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10 benefits of hyaluronic acid
10 BENEFITS OF HYALURONIC ACIDAlthough it may seem like hyaluronic acid has become the new trendy miracle in the beauty industry - it has actually been scientifically proven to be...
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Staying Consistent With Eyelash Serum
5 TIPS FOR STAYING CONSISTENT WITH YOUR EYELASH ENHANCING SERUMAalways forget to use serum! How to stay consistent when your memory isn't?“Success isn't always about greatness. It's about consistency. Consistent...
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Droopy Eyes + Makeup Tips
HOODED, DROOPY EYELIDS – WHAT TO DO? (+ MAKEUP TIPS)We all know what hooded, saggy and droopy eyelids look like and although some people have hooded eyelids all their life,...
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Healthier, More Feminine & Attractive
“And one day she discovered that she was fierce, and strong, and full of fire, and that not even she could hold herself back because her passion burned brighter than...
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Sleeping Beauty
SLEEPING BEAUTYOVERNIGHT TREATMENTS FOR BOOSTING CONFIDENCEAs you have probably noticed - we love talking about the mind-body connection and vice versa. Sleep is absolutely vital when thinking of our physical...
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7 eyebrow mistakes
7 EYEBROW MISTAKES WOMEN BEYOND 50 MAKEyebrows just like eyelashes are one of the most significant and noticeable features of our faces. They wick away sweat and dirt, deflect rain...
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WHY USE EYELASH SERUM AND HOW DOES IT WORK?
WHY USE EYELASH SERUM AND HOW DOES IT WORK?Nowadays it is more important than it has ever been to take care of one’s health and do it consistently, especially when...
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Happy Women's Day
HAPPY WOMEN'S DAY!Every day is worthy of celebrating the women in our lives. The loving, caring, attentive, the joyous, open-hearted, the fierce, the inspiring and the kind, any kind. Having...
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Caring for your eyelashes
HOW CARING FOR YOUR EYELASHES WILL HELP YOUR WELL-BEING?At the time we are in, our well-being is truly of vital importance. Of course, it has always been that way and...
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