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Bundle Deals

Save up to 30% with our bundle deals.

Save A$16
Mascara + Lash Serum

Mascara + Lash Serum

Save A$14
Mascara + Eyeliner

Mascara + Eyeliner

Save A$20
3 Month Supply

Mascara + Eyeliner + Lash Serum

Save A$63
Lash Serum + Brow Serum

Lash Serum + Brow Serum

Save A$76
All Color & Highlighter Sticks

All Color & Highlighter Sticks

Save A$18
Mascara + Eyeliner + Brow Gel

Mascara + Eyeliner + Brow Gel

Save A$18
Color & Highlighter Sticks

Color & Highlighter Sticks

Save A$21
Brow Gel + Brow Serum

Brow Gel + Brow Serum

Save A$10
Mascara + Brow Gel

Mascara + Brow Gel

Save A$13
Black & Brown Mascara

Black & Brown Mascara

Hear What Others Have To Say

VolumeCare+ Mascara
VolumeCare+ Mascara
A$55
+
Natural Black
LushLine+ Waterproof Eyeliner
A$38
+
Espresso
PowerBrow+ Tinted Eyebrow Gel
A$44
+
Espresso
PowerBrow+ Tinted Eyebrow Gel
A$44
+
Vanilla
InstantGlow+ Multipurpose Highlighter Stick
A$51
+

Your body changes as you age. Your beauty products should too.

At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.

What makes it the best:

  • checked-icon For sensitive skin & eyes
  • checked-icon Active ingredients that nourish & repair
  • checked-icon More potent & effective formulas
  • checked-icon A scientific approach to beauty after 50

Best Sellers

Shop products that are most loved by thousands of mature women.

VolumeCare+ Mascara

VolumeCare+ Mascara

Natural Black

LushLine+ Waterproof Eyeliner

1 mL (1 month)

LashCare+ Serum

Espresso

PowerBrow+ Tinted Eyebrow Gel

Nude Peach

BloomBlush+ Multipurpose Color Stick

Vanilla

InstantGlow+ Multipurpose Highlighter Stick

Bundle & Save

Get our best-selling duo at the lowest available price!

Mascara + Eyeliner

A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.

Mascara + Eyeliner

Included in the bundle:

VolumeCare+ Mascara

LushLine+ Waterproof Eyeliner

Add To Cart - A$79 A$93 Learn More
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The Rumi Blog

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What Actually Causes Wrinkles and How Can We Embrace Them With Love?
What Actually Causes Wrinkles and How Can We Embrace Them With Love?

Did you know our skin starts to age and show wrinkles as early as our mid-20s? Aging affects every layer of the skin, from the surface to deeper layers, primarily...

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Golden Years Glow: Summer Beauty Tips for Mature Women
Golden Years Glow: Summer Beauty Tips for Mature Women

As summer arrives, it's time to get excited, bask in the sunshine and enjoy the vibrant season! However, for women over 50, our summer beauty routines can come with unique...

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Are Blush & Highlighter Just for the Young?
Are Blush & Highlighter Just for the Young?

Hi there, beautiful ladies! It's Kate here, the founder of Rumi. I received a truly engrossing message this week from a lady that has just seen our newly launched color...

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Fun Things To Do For a Festive Mood
Fun Things To Do For a Festive Mood

When the city lights are being changed to stars & bells, all shop windows appear beautifully decorated in greens & reds and the air is beginning to feel a little...

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Your Ultimate Guide to Fabulous Brows After 40
Your Ultimate Guide to Fabulous Brows After 40

Hi there, ladies! Kate here, the founder of Rumi Cosmetiques. The Rumi Blog is something that holds great significance for me. It's a place where I can write my heart...

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How to Combat Eyebrow Thinning
How to Combat Eyebrow Thinning

Reverse Eyebrow Thinning (+Tips to Prevent It) Thin eyebrows sure made their statement in the '90s.  I wouldn't call the pencil-thin trend the most flattering, yet I must admit some...

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How to take time for yourself?
How to take time for yourself?

Now that winter is slowly (very slowly) approaching its end, it's the best time to take some time to unwind, recharge & perhaps rethink what's passed and what's yet to...

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How FACE RE-FRESH can change your life
How FACE RE-FRESH can change your life

How FACE RE-FRESH can change your lifeAs Summer brings fresh inspiration, it’s the perfect time for new habits and what’s better than obtaining healthy habits that actually bring you joy?Warmer...

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How does self-talk affect your self-image and confidence?
How does self-talk affect your self-image and confidence?

How does self-talk affect your self-image and confidence? How you see yourself will affect your thinking, your behavior, and how you relate to others. Self-image has a very significant impact...

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Law of Activity
Law of Activity

We all know how important exercise is for keeping us physically healthy. But did you know that exercise can also help keep you mentally & emotionally healthy?Research shows that people...

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Customer Reviews

Trusted By 170,000+ Women

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!

Georgia Zaris
Verified Buyer

I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.

Jane Alexander
Verified Buyer